– Why is my website slow to “load”?
– Why does my website now appear very low in search engines?
– Why have my website views dropped and I am losing potential customers?
– Is my website functional on mobile?
– Is my website “attractive” enough?
If you have been having any of the above questions lately, keep reading
How long would it take you to navigate a website that is difficult and complicated to use? Do you have to constantly zoom in and out, which takes a long time to load the information making you waste valuable time or does it look old and “outdated”? Would you revisit the same website or would you use another of the countless, more up-to-date websites?
No matter how good your intentions are and how much time you have spent on editing and setting up your page, you should not rest. In the world of the internet, where the pace is so fast and the developments are so rapid, the expression ‘like good old wine’ is rather inappropriate. If you do not keep your website up to date, sooner or later some new one will catch the interest of the audience you are addressing, as a result of which you will slowly see its visitors take a downturn and the market share fall.
So let’s start from the beginning!
«Is my website attractive enough?
A modern website that reflects a successful business must follow the new technology trends, have modern design to catch the eye of users and then of course, be easy to navigate. Invest in the appearance of your page, give it the ability to impress and “stay” with its user, who is very likely to become your customer but also to recommend you to other potential customers. Give them the opportunity to interact with your page, to browse other sections besides the one that initially brought them to you. Someone may have visited it by chance, but to stay in it, you need to create the condition for them to stay. Take care not to get “lost” by providing the so-called ‘call to action buttons’ (“buttons” that invite the user to do something, for example “buy now”, “do you need help?”) Strategically placed in your page or / and provide them with a contact form to stay in touch with them. Enrich with impressive photos about what you want to place, to break the monotony of plain text, pay attention to even the smallest detail such as fonts, colors, logos-icons and understand what kind of audience you are addressing in order to attract the right customers for your product. Also, if there is something that no longer represents your aesthetics, a service that you stopped providing or a new one that you want to include, there lies another reason for you to upgrade. Give a clear message, otherwise you may be faced with requests that you can no longer fulfill as well as unreasonable demands.
“Why does my page now appear as a second / third / last choice in search engines?”
Things are clear. Because ..it needs an upgrade!
Search engines automatically detect any changes to the pages and can detect when there is a new one so that in turn they can optimize their searchability and lead the users each time to the most suitable page for the best service of everyone. Therefore, by upgrading your own page on a regular basis, you facilitate both your own work and theirs. Thus, by providing search engines with clear descriptions, titles and keywords you help them lead your potential customers directly to your own page.
“Why is the bounce rate on my page constantly increasing?”
If we are dealing with a news page or a blog it makes sense for users to visit the page only once and if they get the information they were looking for from the beginning – unless something else catches their attention to stay – to leave it. But if we are talking about a business or a company that is looking for buying customers, not interacting – and consequently not shopping – is disastrous.
We can list dozens of reasons why this can happen and only one reason to avoid it …
Is your page functional? Is it set up according to Google specifications and is it compatible with all popular browsers to provide an easy navigation to the user? Is it set up with outdated code which significantly slows it down so that the user loses patience waiting for it to load and eventually prefers another page? Does it have the so-called Responsive Design for mobile devices? That is, does it fit properly on their screens in terms of dimensions and orientation or does it force users every now and then to zoom in and scroll up – scroll down – side scroll with their mobile phone? Especially in this you should pay great attention, because now according to research, the largest percentage of internet users use their smart phone to navigate the web, so it is crucial to provide them with the easiest, best and fastest possible environment for to browse him. So if you’re not sure all of the above is going well, it’s time to change things.
Finally, an important factor that determines a decent site is to make its users feel safe. A site where you have invested time, money and passion for it, should not be abandoned, making it so vulnerable to any imminent threat as it is almost certain that if it becomes the target of a “professional intruder” you will face a series of misfortune events and it is very likely that you and your customers will be exposed. Do not forget that websites that use older technologies and passwords are a pole of attraction for would-be hackers as they are easier to access.
Therefore, give a great basis to the maintenance of your website by taking all the necessary actions to protect it and update it regularly so that you always fill the security gaps that exist.
So do not postpone the upgrade of your website anymore! Give it the attention it needs, yourself or if you do not have the required knowledge and time, entrust it to a professional to always have your inner peace!
